Innovations in the business industry led to one of the most significant game changers in the field – adapting to digitalization of business operations. Such as e-commerce – a platform that can position Micro, Small, and Medium Enterprises (MSMEs) in equal footing with larger firms.
Benefits of e-commerce business in the Philippines are being push to MSMEs as it comprise 99.52% of the business enterprises operating in the country. Here are some of the e-commerce advantages that a start-up business can obtain:
1. Worldwide reach
An e-commerce site breaks the wall between the company and its potential audience reach. Through e-commerce, a company may sell their products and services anywhere in the world.
To further boost online presence, an e-commerce site that has an effective Search Engine Optimization (SEO) and Social Media Optimization (SMO) can drive potential clients across the globe.
2. Reduced barriers for new entrants
The rise of e-commerce helped developing countries, such as the Philippines, young entrepreneurs, rural workers, and women to participate in the international trade.
Unlike before wherein big firms are the only ones who have the advantage of grabbing international opportunities, nowadays, online presence requires minimal investment, making it easy for start-ups to spend fortune on perfecting a product and/or service.
3. Cost-effective
Since most of the business process will be automated – from purchasing, checkout, to invoicing and payment processing – there’s a huge chunk of fortune that will be saved from hiring additional personnel that will attend to these processes.
Moreover, softwares such as inventory management (that are already available in the market) has the capability to automate and manage inventory stock. Once an e-commerce site has been established and customers regularly come back, the site itself sells the business through word of mouth and promotion from the regular customers themselves.
4. Data-driven
Data is everything. Through the data that your site can obtain, it helps you assess the effectiveness of a marketing campaign and products currently available. It also aides in determining the purchasing behavior of your customers and obtain feedback which can help you in providing better customer service.
5. Success of business
Success also lies in the inventory stock ready to be shipped as soon as a customer places an order. More than the e-commerce site, customers expects quality products and services, efficient business operation, and impressive customer service.
Although there are several benefits that a business can take advantage of, it may also face challenges such as ensuring that the website isn’t just visually appealing, but guarantees the security of the data a customer entrusts you with, a concrete 24/7 customer support, and management of website administration.
In such cases, professional assistance for this technical aspects are necessary. With Azaza, its professionally-designed website services along side its impelling marketing strategies vouch a profit return to its clients in no time.
