The emergence of internet has totally changed the sales and marketing of the business industry.
From traditional method of purchasing listings on several newspapers, nowadays, spending less than $7.00 on a Facebook Ad will enable you to reach thousands of people. It is now a common knowledge for any business to have their own website and social media pages.
However, while these platforms enable you to reach out to potential customers all over the globe, it also puts your company at risk. 90% of customers read reviews about your products and/or services online before deciding if it’s worth their penny. Thus, negative feedback towards your company can cause potential damage you may or may not recover from.
This led to the rise of Online Reputation Management with the goal of minimizing potential damage on your branding on various circumstances your company may face. Here are the top reasons as to why Online Reputation Management is important for your business, may it be a start-up or medium enterprise.
1. Your Company is Now Everywhere
Your company isn’t just located on its physical office – internet made you available everywhere. Customers has now the ability to leave a review about you even on online platforms you aren’t even aware of. Thus, it is necessary that you’ll have someone to oversee your company online – to maintain its good standing and to provide the best customer service, even if it means answering to downright negative comments.
2. Monitor Website Listings
Part of Organic SEO (Search Engine Optimization) is to make your business expose to various listings, especially those that are frequently visited by thousands of people every day. These sites have served as their online decisions maker if they should go for a business’ product or service.
Monitoring of website listings where your company could possibly have exposure will not only help you to gauge how customers perceive your services and/or products or answer their concerns, it will also help you to tone down possible bulk of undesirable reviews and monitor which listings give your site a bad traffic that can affect in the level of trustworthiness (i.e. Domain and Page Authority) of your pages and website.
3. Increased Sales
Appropriate handling of your reputation online leads for customer to trust your company more because you’re creating close relationship with them by tending to their needs. It’s also the fastest and efficient way to keep your customers updated with your products. These days, various companies take social media as their platform to explain issue(s) arising from their company. There’s nothing more convincing than a company who makes their customers feel that their feedbacks are taken into consideration.
4. Build Branding
Another advantage of having Online Reputation Management is it’s an effective branding agent. They analyze and monitor behavior of your customers engaging in your website and social
media. This analysis will then be utilized to see what kind of postings your company is getting better engagement or how to target the type of audience your company is catering services too.
5. Acquire Potential Employees
A good online reputation also breeds potential and capable applicants. If an applicant sees how your online reputation has been taken care of thoroughly, it reflects about the sophistication and credibility of the company.
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